Speaking

Live and virtual keynotes on a variety of topics.

Find the keynote topic that best fits your event, your audience, and the change you’re trying to create.

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Justin speaking on stage
Signature Topics

Popular keynote topics.

Architecting Capability™

Architecting Capability™

Every organization wants better performance, stronger adoption, and lasting behavior change, yet most learning efforts still begin and end with content. In this keynote, Justin Seeley introduces Architecting Capability™, a practical way of designing learning ecosystems that support people before, during, and after the moments that matter most. Drawing on two decades of experience building education programs for Adobe, Twitter, Walmart, and other global brands, Justin explores how AI, customer education, and modern learning design are reshaping the role of L&D. Audiences will leave with a new perspective on capability, along with practical ideas they can immediately apply to their own organizations.

The Academy Engine™

The Academy Engine™

The best customer education programs don’t begin with courses. They begin with a business outcome. In this session, Justin shares The Academy Engine™, a framework developed through years of building product education and customer enablement programs that helped drive adoption, engagement, and business growth. Through practical examples and real-world lessons, Justin demonstrates how successful academies are designed as interconnected systems rather than collections of content. Whether you’re launching your first customer academy or rethinking an existing program, this keynote provides a blueprint for building education that creates measurable value for both customers and the business.

Moments that Matter™

Moments that Matter™

People rarely remember everything they learn. They remember the moments that changed how they think, what they believe, or what they do next. In this keynote, Justin explores how organizations can identify, design, and amplify those critical moments across the customer and employee journey. Drawing from storytelling, behavioral science, product education, and learning experience design, Justin shares practical ways to create experiences that people actually remember and apply. Rather than focusing on courses alone, audiences will discover how meaningful moments become the foundation for stronger capability, better adoption, and lasting business impact.

Story by Design™

Story by Design™

Every customer experience tells a story, whether you intended to write one or not. The most successful organizations don’t rely on marketing alone to shape that story—they reinforce it through onboarding, product education, support, community, and every interaction that follows. In this keynote, Justin explores how storytelling principles can transform customer education into one of the most powerful drivers of trust, adoption, and loyalty.

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Calendar

Upcoming engagements

  • August 4, 2026
    TBD
    Virtual

    Agentic AI, Demonstrated

    Discover how agentic AI is reshaping modern learning experiences through practical demonstrations, real-world workflows, and Adobe's latest innovations. Learn how intelligent agents can automate repetitive work, accelerate content creation, and improve learner experiences.

    Coming soon
  • August 12, 2026
    9 AM PT
    Virtual

    Agentic AI, Demonstrated

    Discover how agentic AI is reshaping modern learning experiences through practical demonstrations, real-world workflows, and Adobe's latest innovations.

    More info
  • August 26, 2026
    12 PM GMT
    Virtual

    Agentic AI, Demonstrated

    Discover how agentic AI is reshaping modern learning experiences through practical demonstrations, real-world workflows, and Adobe's latest innovations.

    More info
Workshops

Half-day and full-day working sessions for leadership teams and L&D orgs.

  • Design a customer academy roadmap tied to business outcomes
  • Rebuild a learning program around observable behavior change
  • Map AI into your L&D operating model without hand-waving
  • Turn a scattered content library into a real capability system
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Justin leading a workshop
Justin has a rare ability to simplify complex situations and bring people together to see the final product.
Angela Sobol
Sales Marketing @ VIZIO · Former Twitter, Food Network, Unilever

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