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I recently read an article that discussed how Netflix experimented with different types of image thumbnails for its content in order to drive consumption. Their findings were so fascinating to me that it got me wondering why more companies don’t do…

I recently read an article that discussed how Netflix experimented with different types of image thumbnails for its content in order…

During my recent CreativeLIVE workshop I introduced a theory on creating brand awareness. This wasn’t necessarily aimed at “big business” because they’ve been nailing down this concept for years. I was mainly talking to individuals or very small businesses that…

During my recent CreativeLIVE workshop I introduced a theory on creating brand awareness. This wasn’t necessarily aimed at “big business”…