Tag: branding

Choosing Images for Your Content is One of the Most Important Decisions You Can Make

I recently read an article¬†that discussed how Netflix experimented with different types of image thumbnails for its content in order to drive consumption. Their findings were so fascinating to me that it got me wondering why more companies don’t do that with their content? Many companies today are content to simply used canned templates or

Consistency Promotes Awareness

During my recent CreativeLIVE workshop I introduced a theory on creating brand awareness. This wasn’t necessarily aimed at “big business” because they’ve been nailing down this concept for years. I was mainly talking to individuals or very small businesses that have any type of online presence. My theory, of course, is that consistency (in whatever