Do I have to go to college if I want to be a graphic designer? This is a question that I hear on almost a weekly basis. Unfortunately, the answer isn’t as cut-and-dry as one might think. These days the rules are much different than those that governed the workplace even five or ten years ago. Do you need to go to college? Well, maybe, and maybe not.
Some Thoughts on College
Before we get into the nitty gritty of where I stand on this whole issue, let’s talk about college for a moment. I’m on record as saying I’m not a big fan of the traditional education system, but college has much more to offer than just education. College is a great place to find oneself and figure out what it is that you’re destined to become in this world. I made several life-long friends while I was in college as well, and I can’t overstate the importance of having a support circle like that in my life.
College isn’t just books and tests, it’s preparation for life, really. Going to college is oftentimes the first experience of really fending for yourself. There’s no one there to get you up in the morning, cook you breakfast, or do your laundry. Mom is usually hundreds or even thousands of miles away, and that can be both liberating and scary at the same time. Even though I don’t think a lot of what is required to “succeed” in college is relevant to the real world, I do think that there are certain intangibles that you get exposed to along the way that make the experience worthwhile to just about anybody, no matter of what area of study you’re interested in pursuing.
Choose Your Path
The first question I ask people when they ask me whether or not they should be attending college is what type of designer they want to be. Do you want to work freelance? Or do you prefer a corporate environment? This is, in my opinion, one of the first decisions you need to make when deciding whether or not you should attend college as a graphic designer. You can always change this choice down the road, but the initial choice will determine much of what you need to do next.
If your choice is freelance, I would argue that you are not required to go to college. That doesn’t mean you shouldn’t go, but you’re much less likely to need that piece of paper when you’re meeting with clients than if you were trying to get your foot in the door at a big agency. Freelance work is all about the portfolio, and answering the question of “can you do this work?” for your clients. I did freelance work for a few years and not once did a client ask to see a resume, transcript, or diploma before I got the job. All of them, however, asked to see my portfolio.
The corporate world is much different than that of the freelance world. You get the benefit of a steady stream of income, health benefits, time off, and many other perks not afforded to freelancers. However, the corporate world is still ruled by a lot of people from a previous generation that still firmly believe that a college degree makes you better-suited for a given position. In the freelance world the designer with the best portfolio and most competitive rates often wins. In the corporate world, if two designers have comparable portfolios and interview well, the deciding factor more often than not is who has a degree. Until there’s a changing of the guard, college is still a must-have credential in this environment.
As I said at the beginning, there’s no clear-cut answer to this question. Ultimately it’s up to you to decide what’s best for you and your future. Personally, I think you’d benefit greatly by attending college. There are several things you can educate yourself on while you’re there that will help make you a more rounded designer, like marketing, finance, and public speaking.
Many people ask me if I had it to do all over again, would I have gone to college or would I have just become a graphic designer? My answer to that is simple… I didn’t become what or who I am today until I went to college. The knowledge I gained, the experiences I had, and the friends I made all contributed to the successes that I’ve had in my life since then.
Do you have to go to college? No, you don’t. Should you go to college? Well, that’s a complex question that you’ll need to ask and reflect on yourself.
This past year I made the decision to leave Southern California and relocate to Nashville, TN. In doing so I left the 9-to-5 work environment I had known for nearly three years and became a remote worker for the first time. The transition was tough and full of mistakes, but now that I’m settled in I think I’ve figured out how to survive in the remote employment world. In this article I’ll share with you what I’ve learned in hopes that it’ll help your transition when/if that ever happens.
Create a Schedule and Stick to it… No Apologies
Tennessee and California operate in different time zones, which means my day starts about two hours earlier than that of my colleagues. The problem I had, however, was that I would attempt to not only work my full day at home, but also cover the additional hours of the Western work day so that I was accessible to my co-workers.
This isn’t sustainable, so eventually I had to just come to terms with the fact that if I was going to work alongside my colleagues, I had to alter my schedule. Instead of starting my day at 9AM Central Time, I opted to begin my work day at 11AM CT, which is 9AM PT. I told myself it was ok to start my day later, and that I realized that going out to breakfast or running errands beforehand didn’t actually make me a bad employee, it made me more productive in the long run.
In addition to altering my working day timeline, I also decided I was going to have a hard “clock out” time every single day. This enabled me to completely shut down for the day and detach myself from work. Previously I had the luxury of leaving an office and driving home, but now I’m merely a few steps away from my office at any given time. Allowing myself to “punch the clock” gave me a sense of completion and allowed me to walk away without feeling guilty.
Have an Office… Go to the Office
No, I’m not saying you need to rent a space to work from, but I do think having a dedicated working space in your residence is a must. Don’t just try to do your work while laying in bed or sitting on the couch. Find a quiet spot in your house that you can work from, set it up as a work-only environment, and make sure that it’s use exclusively for that.
Remember, you don’t have a commute anymore, so you have to trick your brain into thinking the short walk from your bedroom to your desk is the same thing. By quarantining this area off and using it exclusively for work you’re telling your brain that it’s time to get stuff done. If you try to work from your bed, chances are you’re just going to wind up taking a nap.
Put Your Clothes On
When people hear that I work from home they inevitably say something like “oh, it must be great to work in sweats all day, huh?” Well, honestly I wouldn’t know. At first, yeah I tried it, but it felt awkward and I quickly changed my routine. I treat every day as if I’m going to the office now. I shower, shave, and dress just the way I would if I weren’t working remotely. You’d be amazed at how normal this will make you feel and how much of a sense of purpose it creates in your mind.
Understand It’s Ok to Have a Life
Fear is a big part of learning to work from home. I was fearful of doing anything outside the scope of my job during the work day, and that was miserable. Figuring out it was ok to walk to the mailbox, go grab lunch, or do a load of laundry while a project is uploading was a big relief for me. Nowadays I’m ok with taking my dog to the vet, answering a phone call, or simply taking a 15 minute break to watch the news. There are times when these things come up at the office, and it’s acceptable to take care of them there, so why wouldn’t it be acceptable at home too?
If you’re going to be “out of office” for an extended period of time, just make sure that you’ve communicated that to your team ahead of time. Being a remote worker already carries with it a stigma that you’re just sitting around watching TV, so the more you can do to let people know where you are and what you’re doing, the better off you’ll be.
Talk to Your Teammates
The thing I miss most about working in an office is the face-to-face interaction with my co-workers. Human interaction is something that we crave on an unconscious level, and not addressing that need can have a seriously adverse effect on your new at-home lifestyle.
Our team(s) at lynda.com make heavy use of online meeting platforms like GoToMeeting and Google Hangouts. I have weekly 1:1 meetings, monthly team meetings, and on-the-fly meetings regularly with my colleagues using these systems and it’s a great way to fill the void that is left when you start working by yourself. Make sure that you get down to business in these meetings, but put in a little time for casual conversation as well. Ask your co-workers how they’re doing, what’s life like back at the office, and let them know how you’re doing as well.
Communication and face time is probably the most important thing about remote work. Without it you’re pretty much guaranteed to fail. If video conferencing isn’t an option for you, just use a good, old-fashioned phone call. Hearing someone’s voice isn’t as good as seeing them face-to-face, but it’s certainly better than nothing.
Become a Slave to Your To-Do List
As a remote employee you’re not going to have a manager looking over your shoulder every day, but you’re still going to have to get things done. Find a way to schedule out your tasks, whether that’s using a to-do list app on your phone, writing things on a whiteboard, or simply covering your desk with post-it notes. Your days should be filled with what I call “baby step goals” that help you achieve progress towards a much larger over-arching goal or project. Set yourself a daily target and mark your progress in your to-do list. Accountability is your responsibility now, so become your own micro-manager.
Create the Illusion of Activity
Some people can work in complete silence, and while I appreciate a lack of interruption, I still like ambient noise of some kind around me while I’m working from home. If you are the same way, you need to find yourself a way to make your deserted island feel like a co-working space. One thing I’ve found that works well is Coffitivity. This web app (also available on iOS) is great for creating a real-world feeling in your otherwise isolated environment. There are days when I’ll actually forget I’m working alone because this service does such a good job of capturing the sounds of things like a restaurant or coffee shop. You may not like it, but finding something similar will really help you, I think.
This sounds simple, but seriously, go outside. Let your mind wander a bit and enjoy a little fresh air. This is a great way to break up the monotony of the at-home-work lifestyle. If going outside is difficult (maybe you live in a high-rise), open a window. Sunlight and breeze can really change your mood and enhance your working experience.
This is by no means a template that is set in stone. Every situation is different, and what works for me may not work for you. Working from home isn’t for everyone either, but just know that it does take time to truly find your groove and get to a place where you’re comfortable. Hopefully some of these tips will help you in your transition, and if you ever want to chat about remote work or ask me some advice, my door is always open!
If you read my last post ‘The Curse of the Creative Mind‘ you know that there are times when it seems almost impossible to break through a creative slump. I’ve had days where I couldn’t make heads or tails of the project I was working on, and you’ll have those days too. Even though we can’t stop those days from happening, there are things we can do to help ourselves break through creative blocks.
1. Go for a Walk
I know this sounds simple, but I’ve done some of my best thinking while taking a break and just walking around my neighborhood. When you exercise your body releases chemicals called endorphins, which interact with your brain to alleviate pain, reduce stress levels, and generally promote a happier mood. Going for a walk every day can significantly reduce the amount of time in between creative bursts, making it easier for you to break through the inevitable slumps.
This is one that I’ve always been skeptical of, but when used properly I do think it can be of great benefit to you. The whole problem with a creative block is that you’re allowing yourself to get in your own way. Nothing is stopping us from being creative except for the intangible parts of our personality. Meditation allows you to wipe the slate clean (albeit for just a few moments) and during that moment of clarity and relaxation you can sometimes find the answer you’re looking for.
One of my favorite things to do is write down what I’m thinking or feeling. I don’t keep a journal, but I’m constantly opening up a text editor and simply just pouring my heart out onto the screen. I rarely save these documents, but by simply putting my feelings into words I find that it helps me clear some of the mental cobwebs and focus more on the task at hand. Try sitting down and writing something every single day. Whether you write poetry, short stories, or simply what you had for breakfast, you’ll be amazed at what eventually starts to pour out of your brain.
Sleep is the aphrodisiac of the creative mind, and so making sure you’re getting plenty of it should be a priority. I know there will be times where sleep won’t come easy, but finding a 2-3 hour window here and there to recharge your batteries can do wonders for you when you’re in a slump.
5. Talk it Out
There’s no shame in admitting that you need a little help. Whether you talk to your friends, family, or a professional, getting things off your chest can do a lot to help with creative obstacles. I am lucky to have an amazing wife that is always willing to listen to me, but I also regularly talk with my counselor to work out some of the deeper issues. Where I’m from there’s a stigma attached to talking about your feelings, and it took me a while to get over that, but now I fully embrace the power of “couch time”.
6. Watch a Movie
Movies are filled with creative inspiration. Look for films that are outside the scope of what you normally watch for entertainment though. This will keep you interested and guessing, as most of us tend to become accustomed to the formulaic nature of our favorite film genre. We want to stimulate the brain, not lull it to sleep.
7. Clean Your Room
Whether it’s your office, your bedroom, or just your kitchen, break out the cleaner and get to work! Decluttering and cleaning out the spaces around you can have the same effect on your mind. I’ll often fly into a cleaning frenzy when I’m creatively stifled. There’s something very liberating about rearranging your furniture too. Try moving the position of your desk, adjusting your monitor setup, or even hanging a new painting on the wall.
8. Break Your Own Boundaries
Finding something new to keep yourself occupied is a great way to relieve everyday stresses. Try something you’ve never tried before. For me that might mean taking a cooking class or attending Yoga. Try to go as far outside your comfort zone as you can.
9. Build Something
Working with your hands is a great way to give your mind a break. Put together some Ikea furniture or start building model airplanes. These activities shouldn’t be mindless, but they should be easy to follow and require a lot of leg work.
10. Acknowledge it, and Just Let it Out
Emotions are the biggest roadblock in the creative process. Acknowledging your emotions out loud and simply letting yourself have time to be emotional is more therapeutic than you think. Many people will tell you to take your mind off of it at all costs, but I think there is something to be said for simply wallowing in your own pool of emotions for a few moments. The key is to limit the wallowing to just a few moments. Set a deadline, enjoy the time, and when it’s over jump into one of these other steps immediately.
Sometimes there’s nothing you can do to break yourself out of a creative slump, but hopefully some of these things will at the very least make the situation more tolerable for you. Just remember not to overthink the situation. Listen to your mind and body, as they are the compass that will lead you out of this in the most efficient way.
I often hear from other people that they’d love to be creative, or that they admire my creativity. What most people don’t understand is that there is a substantial amount of baggage that comes with creativity that most people don’t ever see. You’ve probably heard stories about famous creative people who lived a very tortured existence. A few people that come to mind are Heath Ledger, Robin Williams, and Owen Wilson. While these are obviously extreme examples, they all (in theory) share(d) in the same struggle that I and many other creative individuals do every day.
For many of us it is a constant roller coaster of emotion that rises and falls without much warning or provocation. While we are able to create things that bring joy to the masses, it comes at a great cost to us and our loved ones. I’d never change who or what I am, because I do find great joy in what I do. But I often wonder how much I miss out on, and how differently I would view the world if I could turn it off, even for just a day.
When It’s Good, It’s Great!
Every morning when I wake up (assuming I actually slept the night before), my mind goes through a checklist before I’m even able to register what’s happened. Instantly I’m aware of whether or not today will be a good day or a bad day. You may think that this is something I can control, but it isn’t. I’m forever at the mercy of this fickle disease that is creativity.
On the days when it’s good, it’s great! I’m able to create things, think my way through problems, and really focus on any task that I set my mind to do. I like to say that “when the light is on” I see the world in a totally different way. Almost like how Neo could decode the Matrix. I rely on these days very heavily because I know that these moments are fleeting, and I need to get as much out of them as I possibly can.
When I was younger these moments lasted for days at a time. I could start something, work nonstop for days on end, and not even realize how much time had passed when I was finished. Nowadays, however, I’ll know instantly upon waking up whether not I have *it* today or not, but the actual time and duration of the moment is totally up in the air. I could wake up and instantly have a rush of it, or it might not hit me until 11PM that night just as I’m getting ready for bed. The point is that I have to be ready for creativity and I cannot even attempt to force it, or like a frightened rabbit, it will just disappear.
When It’s Bad, It’s Awful…
There are days when I simply don’t have what it takes to be creative. When I hit one of these days I have to come to grips with the fact that it’s simply going to be a bad, non-productive day for me. This means putting creative projects on hold, which in turn puts me behind the eight ball for many of my deadlines. Oftentimes employers and clients will misconstrue this as me being lazy, and admittedly I’m sure it looks that way from the outside, but that’s simply not the case. When the light bulb is off, I’m simply incapable of producing my work.
I’m lucky in that I’ve never actually found myself in a scenario where the juices didn’t eventually start to flow. They might come at the very last possible moment, but they show up nonetheless. When this happens it puts me into a frenzy, and I often work as hard as I can for as long as I can until the project is finished. This might mean 24-48 hours of non-stop work, during which I completely ignore anything around me, including family & friends. At the end of this whirlwind of productivity I often crash hard. My body is worn out, my brain is now mush, and all I can think about is sleep.
You might be thinking that I’m suffering from manic episodes or that I’m in some way mentally ill, but I’ve been checked repeatedly by mental health professionals, and while they say I exhibit some manic tendencies, they almost all agree that this is just part of my personality and how I get things done. My brain is simply like a sleeping volcano. Everything I need is in there, but I have to wait for the eruption in order to make use of it.
Accepting Who You Are
After speaking with several of my fellow creatives, I learned that many of us share similar experiences when it comes to unlocking our creativity. One colleague characterized it as him needing to “slow boil” his ideas before he could actually put them into action. Many others reported that they too feel drained and mentally fatigued after completing a project. As I spoke with these people I began to realize that I wasn’t flawed, but simply different, and that’s ok. I’m capable of producing top-notch work just like anyone else, but I accomplish it in my own unique way.
When using a program like Adobe Photoshop, there are a thousand ways to accomplish just about any task. What I tell students is that it’s the destination that matters and not the road you traveled to get there. This must be true for the creative process as well. As long as I’m producing work that meets or exceeds the standards of my employer or client, who cares how I got it done? No one, that’s who.
Figuring out your process and embracing it is one of the most important things you can do as a “creative” I think. Once you’ve figured it out, you need to own it 100% without hesitation. Only then will you be able to fully trust your process when it’s crunch time. For many years I looked at myself as a procrastinator, but now I realize that my method of ideation is one that requires an idle mind before it can be turned up to warp speed.
I love being creative. The energy and emotional high that you get while you’re in the moment are something that is indescribable to most people. Creativity is not something that can be taught, contained, or scheduled. If you have it, you have it, and if you don’t, you don’t. Either way you have to be willing to ride it out and embrace the roller coaster. Such is the curse of the creative mind.
What kind of learner are you? That’s a question that is rarely asked of a student or employee these days. Most assume that the traditional education model is sufficient for imparting knowledge onto others. The problem with that, however, is that most of us are unique in the way we interpret data. Humans are not made on an assembly line with identical processors that all read and write the same way. Some of us learn by seeing, some by doing, and others by hearing. Many of us are also hybrids, meaning we need to both see and hear something or touch and hear something in order to completely understand it.
Finding Your Learning Style
During my time in the traditional education system (K-12 and college), I was often frustrated by my lack of ability to comprehend what was being presented to me. I struggled with the traditional classroom paradigm and was seldom able to give my undivided attention to whatever was happening around me. My teachers labeled me a disruptor, the class clown, and even lazy. What they didn’t understand was that I wasn’t trying to be any of those things. I simply didn’t connect with the way they were teaching.
In order to be a successful learner you must first understand what type of learner you are. There are three distinct learning styles: auditory, visual, and kinesthetic. Most learners will display an affinity for one of these styles, but most benefit from a carefully-constructed combination of all three. I’ve found over the years that I’m very much a kinesthetic learner, but that I also benefit from audio reinforcement. This means that I can be told how to do something, but I must have my hands on that something simultaneously in order to fully grasp the concept. This is something that I’ve learned over time, really the past 31 years, and I continue to learn new things about myself on a daily basis.
This means that you need to be trying lots of different approaches when you are attempting to learn a new skill. For instance, if you were to ask me “how do I become a web designer”, I would probably tell you to buy some books, watch training videos, and attend a hands-on workshop. At some point you’ll either be reading, watching a video, or listening to your instructor, and you’ll realize that this is the learning scenario that fits you best. Then you should ask yourself why that is. Are you able to simply see someone demonstrate something and it clicks, or do you need to get your hands dirty too? Once you’ve figured out how best to go about consuming the information, your brain will automatically take care of the processing for you.
Making Others Aware of Your Learning Style
I stated earlier that most employers and educators don’t ask you what kind of learner you are. That means it is up to you to initiate that conversation and explain to them how you should be trained for your job or degree. Most will be willing to work with you on this, as it behooves them to help you achieve success, but they can’t help you if you don’t make it known up front. Don’t wait until you’ve missed a deadline or failed a test to engage them in conversation about this issue. At the end of the day you’ll both be happy and the end results will reflect that as well.
Adapting Your Learning Style Over Time
No matter what, you’re always going to encounter situations that require you to learn in ways you’re not comfortable with. Therefore you need to be prepared for that and constantly be working to evolve your learning style over time. I’ve worked hard over the years to improve my reading comprehension, for instance. Whereas before I could read an entire book and not be able to tell you what it was about, I can now process most of the necessary information and recall it in some way. That wasn’t something that came natural, however, it was something I worked for and earned the hard way.
How do you adapt your learning style? Well, I can only tell you what worked for me, and that was simply “baptism by fire”. There were times over the past few years where I simply forced myself to read, and read only. I wasn’t allowed to practice anything, touch anything, or listen to anything whatsoever. I put on a pair of noise-canceling headphones, sat in a comfortable chair, and went to work. By doing this and then quizzing myself afterwards, I was able to find ways of tricking my mind into understanding things. I used different visualization techniques to simulate hands-on exercises in my head, and I imagined myself reading the book aloud as if I were listening to an audiobook. Slowly but surely I began to see things more clearly, and now I’m able to comprehend written material at a much more natural pace. That doesn’t mean that I prefer reading, but I’m certainly not afraid of it anymore either.
Accepting That You’re Not Flawed
The traditional education system is quick to judge students for their learning styles. As I said earlier, I was labeled disruptive and lazy. These were adjectives that stayed with me well into my adult life. I had simply come to accept that I was irreparably damaged and unable to succeed at certain things. Producing courses for millions around the world has also shown me that I’m not alone in these feelings. Many people write to me each week telling me how they’ve been able to further their skill set or obtain a new job by watching my courses or reading my blog posts. Many of them tell stories similar to mine where teachers told them they were lazy or incapable. But once they came to see how they learned, they realized that they weren’t flawed at all, but simply misunderstood.
Education Needs to Evolve
I believe the traditional education system is flawed. It’s not ready for the junkyard, but it’s in desperate need of an overhaul. We have to educate the educators on alternative methods of education, and we have to show them that it’s not ok to put a student down for not being able to comprehend their preferred method of delivery. At the same time, however, students should be looking at ways to augment traditional education with learning experiences that benefit them and help their overall comprehension. Many people pit the traditional and alternative education worlds against one another, but I believe the only way we solve this problem is to help them co-exist in a meaningful way.
Learning is not one-size-fits-all. We have to know and accept that. The world is full of new technologies and methodologies that we can use to enhance the educational experience for people, but we must be willing to pursue and implement them. I realize it’s difficult to change a way of thinking that has remained largely unchanged for hundreds of years, but if we want each generation to be better than the next, we must find a way to do just that.
Last week I wrote a not-so-nice piece about how Apple had “lost its way” with the release of the Apple Watch Edition. While this was precisely how I felt at the time, now that I’ve had time to reflect, research, and understand why the Apple Watch Edition exists, I’m revising my stance.
How I Feel Now
One of the reasons I railed on the Apple Watch Edition so hard was because I felt it showed a fundamental shift in the culture that Apple had worked so hard to cultivate over the years. My argument was that Apple had spent a lifetime becoming a company that was considered an accessible BMW-esque brand for the majority, and the Apple Watch Edition showed they’re intention to abandon their core user base in favor of designing for the 1%.
The exclusive gold watch is a marketing exercise. It bathes the lower-priced watches in a golden light, and makes the entire line aspirational. [source]
I read an article that detailed how the Edition was merely part of a bigger plan by Apple to make the Apple watch more appealing to the majority, rather than an just an unnecessary extravagance. The article points out that the Edition casts a golden halo over the entire line and aims to make the entire line more desirable to people from all walks of life.
I’m Still Not Buying an Apple Watch
The fact remains that the Apple Watch still isn’t a compelling product to me, and I don’t see myself needing or wanting one anytime soon. However, every now and then Apple is going to make a product that isn’t for me, and frankly, that’s ok. Apple is beginning to offer a far more diversified portfolio of products than they have in the past, so it stands to reason that some of them would fall short of being a must-have for me personally.
That’s not to say that the Apple watch won’t become a product that I want or need in the future. The fact remains that I’m still unclear on the story of this product, and I don’t believe Apple is done writing it either. Once we have a clearer picture of what this product is and how it will help or change the way we do certain things, there’s no reason to give it a damning review.
My Immaturity Shined Through
Another thing I’d like to address is my analysis of Jony Ive. Let’s be clear… I don’t know Mr. Ive, nor do I know anyone who knows him personally either. That makes me completely unqualified to pass judgement on him, his demeanor, or his thought process when designing products. I’m not the only one that jumped on the Ive Bashing bandwagon, but I might be the only one to realize how childish and unnecessary it was.
Also, I played a card that I swore I would never play, the “Steve Jobs would never have…” card. It’s easy for us fanboys to play this card because we know there’s no way to disprove it. What we fail to realize is there is no way for us to prove its validity either. None of us know what Steve would’ve done. There’s a chance he may have had input on this product in some way, but we don’t know, and Apple certainly won’t tell us. The truth is that Apple is doing its best to honor the memory of their iconic founder, while at the same time doing everything it can to escape the shadow he left behind. It’s not fair to judge Apple’s decisions based on Jobsian logic. Apple is Tim Cook’s company now, and we should be supportive of that. After all, he gave us bigger iPhones, and that’s something Steve actually said he didn’t want to do. Think about that.
Lessons I’ve Learned
I’ve learned very valuable lessons over the past week. From this point forward I’m going to keep a more open mind about the products that I review, and I’ll make an honest effort to look at the big picture rather than jumping to premature, myopic conclusions. To anyone I offended with my comments, I apologize, and I promise to do my best not to produce such low-class material in the future.
Several news outlets are reporting that Apple is finally ready to enter the TV business. However, the way they’re choosing to enter the market differs greatly from what was previously expected. Many speculated that Apple would actually produce a television, but that no longer seems to be the case. According to the Wall Street Journal Apple is slated to unveil their new streaming TV subscription service later this year. This is huge, and I’m excited.
Why This Matters
Those of us who have attempted to “cut the cord” know how difficult it is to do so. There are no shortage of sans-cable options, but many of them don’t offer interesting packages for most people. Cable companies have had a stranglehold on the industry and many of the standalone streaming apps, like HBO GO for instance, required a subscription to a cable provider in order to use it. This is not ideal and defeats the purpose of cutting the cord to begin with.
Apple’s new streaming service won’t be enough to take down the cable industries. In fact, I’m not sure it’ll even make a dent in the grand scheme of things. The amount of people who own Apple TVs vs those that don’t is minuscule. What this new service does do, however, is that it shows other companies (and studios) that they have options. With a behemoth like Apple negotiating deals for streaming content, the cable companies will have to take notice, and it could spark real change in how cable TV works in the future.
As an Apple fan I’ll be first in line to try this new service, but I don’t expect it to replace my existing TV service… Yet. What I do expect is for this to send a shockwave into the world of cable TV and hopefully make it so that the process of subscribing to channels and services becomes a little more democratic. When it comes to TV, all I really need is a decent internet connection and a handful of channels. I’d love to be able to select a base internet package, at let’s say $40-$50 per month, and then be allowed to choose the TV channels I want a la carte for $5-$10 per channel. I’d wager that this would take my bill down under $100, which is a huge departure from the near $200 charge I currently pay.
My Expectations for the Apple TV Service
If the rumors are accurate, the Apple TV streaming service will feature around 25 channels for roughly $40-$50 per month. This is quite a bit more expensive than competitors like Amazon Prime, Netflix, and Sling TV. That doesn’t mean that it won’t be successful, but I do think that its success will hinge on what type of content deals Apple has been able to negotiate with their content partners.
Not surprisingly Comcast/NBC is reportedly not a part of the initial offering for Apple’s service. Comcast has always been hesitant to broker deals for streaming, however, and I expected this. The question is whether or not the lack of all that programming (Comcast owns a LOT of content) will ultimately hurt the popularity of the new Apple TV service. I don’t think it’s a deal breaker necessarily, but it’d be great if Apple could somehow get Comcast on board with this.
The service is said to include ABC, FOX, and CBS, but there needs to be more big name players involved if you ask me. For instance, I think ESPN is a pivotal piece of the puzzle. Sports is one of the most popular broadcast genres and without it there’s going to be a gaping hole in Apple’s new service. Another plus would be bundling in Disney, HBO, and other partners that are normally part of the “premium tier” of cable TV services. If you’re charging a premium price, you need premium content.
I also hope that the service isn’t just 25 channels. I’d like to see there be 100+ channels available, and you get to pick your favorite 25 for your subscription. This would also allow for multiple tiers of subscription revenue for Apple, and I’m sure they wouldn’t mind another influx of cash. Of course, this is probably just a pipe dream, but we’ll see what happens.
The Future of Apple TV Hardware
At Apple’s recent “Spring Forward” event they lowered the price of the current model Apple TV to $69. At first I expected they were doing this to make way for updated hardware that we’d see some time later this year (possibly at WWDC). However, I now believe that there will be multiple models of Apple TV, much the same as we see in iPhones and iPads. I’d wager they’ll keep the current model Apple TV around as a budget option in order to get people through the door, but that they’ll release a newer model with expanded capabilities at a much higher price point. The sweet spot for this would probably fall around $150-$200.
Whether or not Apple bundles the TV service with the new hardware is a whole other discussion. Personally, I don’t see that happening. Apple is all about making profits and they rarely bundle things together. That being said, I think that’d be a great up sell for the high-end Apple TV model.
I’m very excited about the future of TV. No, not just Apple TV, but the industry as a whole. Having more big name players in the space creates competition, and that is one thing that the industry lacks big time. Apple is big enough and popular enough to affect change in this space, and seeing as this is an industry ripe for disruption, I welcome their entry into the market.
The Apple Watch is finally upon us, and whether you like it or not, it’s probably going to be another astronomical product for Apple. While I understand the need for Apple to enter the wearable space, and as much as I want them to succeed within it, I simply do not understand the Apple Watch Edition. If you’re not familiar with the Edition version of the watch, basically it’s the one that costs anywhere between $10,000-$17,000 and is made up of miniscule amounts of gold. This is a weird product for Apple to produce, and the people who buy it are (in my opinion) even weirder.
Today was a big day in the technology world. Apple held a live event in San Francisco and unveiled two new products and announced a huge partnership with HBO. Since I’ve been getting calls, texts, emails, and tweets all day long about this, I thought I’d share my thoughts on the event here on my blog. I’ll also be talking about it on a podcast with my friend Scott Simpson later in the week, so if you have questions, please leave me a comment.