Instagram Direct. What it is, and Why it Could be Huge for Brands

Last week Instagram announced a new feature to its mobile application called Direct. The feature itself is more or less a way to send direct private messages to individuals or groups along with photos and videos that you take/edit with the app. While initially it may seem like this would have minimal impact for brands using

WordPress 3.8 — What You Need to Know

WordPress was just updated to version 3.8 and all I can say is… Wow! If you’ve not updated your site yet you can do so either from your Dashboard or by downloading the new version via and updating manually. In this article I’ll discuss some of the new features of WordPress 3.8 and give

You are a Person — and a Brand

I recently read an article by Andy Welfie on Medium entitled You are Not a Brand — You are a Person. At first, I didn’t think much of it, because it seemed as though it was yet another cynical asshole trying to diminish the modern world of advertising because (as he sees it) it’s just a

Like it or Not, We’re All in the Media Business Now

I’m currently reading Gary Vaynerchuk’s new book on social media, Jab, Jab, Jab, Right Hook, and one of my biggest takeaways from the book thus far is the declaration that we are all now in the media business. Whether you’re a business, or a personality, or just an ordinary person using social media, this statement is


How to Use Photoshop Text in Illustrator

I recently received an email from a viewer who was having trouble taking text in Photoshop and using it in Illustrator, while still maintaining its vector attributes. The process for doing this isn’t exactly intuitive, given that most of the interactions between Photoshop and Illustrator can be accomplished via copy/paste. However, in this tutorial I’ll show

The Narrative of the Student Intrigues Me

I’m often asked why it is that I do what I do for a living. I actually don’t think we choose what we do, but more that it chooses us. However, we make the choice of whether or not to pursue that which beckons to us, and I have but one reason for doing that.

Success is a Side Effect of Never Giving Up

There will come a time in your life/career where you find yourself questioning every decision you’ve ever made and wanting to quit. Don’t. If I had quit every time life dealt me a shitty hand, I’d never be where I am today. I have mastered the art of getting knocked down and getting back up

5 Reasons You Need a Better Presence on LinkedIn

How much time and effort do you devote to your LinkedIn profile? Probably not very much. However, LinkedIn is quickly becoming a hot zone for social media again, and it would be worth your time to start paying more attention to it, in my opinion. In this article I’ll discuss 5 reasons why you need

5 Industries that Could Benefit from a Silicon Valley Makeover

The fine folks of Silicon Valley have changed the way we live our lives in many ways. However, for all the good they’ve done, there are still quite a few industries that they’ve yet to take on. I’m not sure if it’s because they feel that they can’t change the status quo, or if they


How to Create Better Grids in Photoshop

Creating grids in Photoshop is an essential piece of most web designers workflow. However, the process of setting up such grids can be quite tedious, considering that you have to drag out each guide individually and get your measurements precise on each one. Up until recently I had been using something called Gridulator, which is

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