There’s no denying that we live in a “social society” these days. In fact, I’d be willing to bet that the amount of “friends” and networks that we’re associated with online far outweigh those which we are associated with in the physical world. That being said, I’m overwhelmed. There are simply too many networks out there, and for some strange reason I feel the need to try and be a part of all of them… Well, no more! It’s time to trim the fat when it comes to my social endeavors and quite frankly I couldn’t be happier about it. I’m narrowing down my networks to 3-4 main ones and the rest are going away… For good.
All posts tagged google+
Worry About Relationships, Not Numbers!
Lately I’ve noticed a very stupid trend in the social media landscape. People, more so than ever, seem to be obsessed with the number of fans or followers that they have on their various social networks. In my opinion this is a huge mistake. Today’s internet is not about how big your following is, but how well you cultivate your community and what kind of relationship you have with the fans/followers who choose to be a part of it with you. I realize this is a hard pill for many people to swallow, because for so long we’ve been taught the more followers the better. Hopefully after reading this you’ll understand the importance of one meaningful relationship vs one million hollow ones.
Designing for the Social Web Workshop
Well, as you can see I’ve got a brand new workshop coming up for CreativeLIVE.com on designing for the social web. This is a spin-off of a presentation that I’ve given throughout the year at various conferences and events wherein I teach you strategy for building social profiles. This workshop will expand on that concept and actually take a hands-on approach to designing each one of your social profiles for the “big three” (Facebook, Twitter, and Google+) and walk you step-by-step through various techniques to help you get the most out of your online presence.




