Lately I’ve noticed a very stupid trend in the social media landscape. People, more so than ever, seem to be obsessed with the number of fans or followers that they have on their various social networks. In my opinion this is a huge mistake. Today’s internet is not about how big your following is, but how well you cultivate your community and what kind of relationship you have with the fans/followers who choose to be a part of it with you. I realize this is a hard pill for many people to swallow, because for so long we’ve been taught the more followers the better. Hopefully after reading this you’ll understand the importance of one meaningful relationship vs one million hollow ones.
