I’ve always said that you should worry about relationships that you cultivate and not about the numbers you generate on various social media sites, but I understand that’s not always easy to do. Recently I was introduced to an app called Sayonara [App Store] which allows you to track the people who unfollow you on Twitter. At first I didn’t really see the point in tracking such a a thing, but after a few weeks of using it, I’m really starting to understand the benefits.
The thing that sets Sayonara apart from other un-follow trackers is that it will actually send you a push notification when someone stops following you on Twitter. Now, this can be quite annoying if you happen to lose massive quantities of followers throughout the day… But if that’s happening, you should probably reevaluate your social media strategy anyway. By knowing the precise moment when someone stops following you, you can gain valuable insight into why they did so. For instance, I’ve noticed that if I pace myself and don’t overload my followers with randomness throughout the day, I tend to keep most of my followers intact, whereas if I tweet multiple times throughout the day without much value in the tweets, I lose followers at a steady pace. Many times I will lose a follower or two right after I tweet something. This indicates to me that either they found my tweet offensive or they simply don’t care about the message I’m spreading.
Another cool feature of this app is that once you open it up and look at the list of your recent un-followers, you can tap on their name and take a peak at their profile. This will give you some insight into who they are and what they’re all about and might even give you a better idea of why they aren’t following you anymore. For example, as many of you know, I’m a fitness nerd. However, I’m not all fitness 24/7 and thus my Twitter stream isn’t solely dedicated to fitness tips or anything. I notice that many times after I post something about a workout or if I hashtag something with #getgeekfit I’ll gain a follower that is really into fitness or maybe even a company will follow me that’s associated with fitness. Oftentimes when I start tweeting about something else, like lynda.com courses for instance, these fitness folks simply don’t care about it and they move on. Sayonara allows me to view their profile, analyze it and understand what they’re all about and why they follow the people that they do. I like that, a lot!
If you’re really interested in why these people stopped following you, Sayonara also offers a way to @ reply to them directly so that you can inquire as to why they no longer deem it necessary to consume your barrage of tweets. However, since they’re not following you anymore, chances are they aren’t paying attention to you anymore either, and thus they aren’t very likely to give you a response back. Not to mention the fact that calling people out in a public forum is usually a bad idea that is just asking for trouble!
At the end of the day I still don’t let the numbers bother me. Whether I have 2 followers or 2 million means very little to me, but Sayonara does give me valuable insight into what my potential followers are looking for and I think it has truly helped me develop my social media strategy lately. Sayonara can be found in the iOS App Store for $1.99.