Category: Business

Social Media is Not a Mouthpiece

Social media is a great tool for any business, but only when it’s being used properly. There are many brands out there that simply use social media as a way of constantly inundating their audience with a series of generic news updates or links, and quite frankly, they’re doing it wrong. Social media is not

Now is the Time to Cash In on Your Passion

What are you passionate about? Building websites? Designing clothes? Playing golf? No matter what your answer is, you are fortunate enough to live in a world where you can take that passion and turn it into a career. Don’t believe me? Just look at all the entrepreneurs and solopreneurs out there right now that are

Like it or Not, We’re All in the Media Business Now

I’m currently reading Gary Vaynerchuk’s new book on social media, Jab, Jab, Jab, Right Hook, and one of my biggest takeaways from the book thus far is the declaration that we are all now in the media business. Whether you’re a business, or a personality, or just an ordinary person using social media, this statement is

5 Reasons You Need a Better Presence on LinkedIn

How much time and effort do you devote to your LinkedIn profile? Probably not very much. However, LinkedIn is quickly becoming a hot zone for social media again, and it would be worth your time to start paying more attention to it, in my opinion. In this article I’ll discuss 5 reasons why you need

5 People You Should Follow On Twitter

The value of a service like Twitter is determined by the quality of people and sources that you follow there, I think. In this article I’ll give you 5 people you should follow on Twitter (but probably aren’t) and I’ll discuss reasons for why they’ve added value to my stream. As many of you know,

Your Brand Needs a Content Strategy

Whether you know it or not, these days, your brand is now an online publisher. Whether you’re blogging, podcasting, or just posting random stuff on Facebook and Twitter, you’re publishing content. In many cases brands are producing content an a somewhat-alarming rate, and the fact that the content seems to have no rhyme of reason

10 Ways to Avoid Burnout at Work

We are a society that struggles with attention and focus. Nowhere is this theme more evident, unfortunately, than in the work place. As a “creative” I know the feeling of burnout all too well. In this article I’ll give you 10 ways to avoid burnout at work, and discuss why you shouldn’t treat hitting that

Facebook Marketing Should Focus On Shares, Not Likes

For the past few years the main focus of marketers who use Facebook has been to gain as many likes as possible for their page and their content. At first glance this may seem like a good strategy because the more people you have who like your brand, the bigger your potential audience for seeing

5 Ways to Improve Your Social Media Presence

I think it’s safe to say that social media isn’t going anywhere any time soon, and if you and/or your business aren’t on social media, you’re missing the boat. However, once you’re on these sites, how do you get the ball rolling? Starting the profile is only half the battle. Now you have to learn

Make Your Vocation Your Vacation

Tonight I read a quote from Mark Twain that said “The key to success is to make your vocation your vacation.” After reading that I was amazed at how much it resonated with me and how true it was, especially in today’s day and age. I think Mr. Twain was on to something because he